Diane Bell [00:00:01]:
Hello, gorgeous soul. I'm Diane Bell, and this is the Aim From the Heart podcast, your weekly dose of tips, techniques, strategies, and inspiration to help you live a life beyond your wildest dreams. If you're ready to use the art of intentional manifestation to create more freedom, more joy, more abundance, and more bliss in your life, you are in the right place. S grab a cup of tea, pull up a chair, and let's have some fun. I am so glad you're here today. Let's do this. Hello, beautiful soul, and welcome to this episode of the Aim From the Heart podcast. Today I have a very special treat for you, a conversation that I had with none other than Casey Vollard, and that is spelled K, like the letter K, the letter C, Volard.
Diane Bell [00:00:49]:
Casey Volard is a business coach with a difference. She is completely rooted in somatic well being, nervous system regulation, and most especially Kundalini yoga as the tool to achieve these things. She is really an exceptional human, and I was so excited to have a conversation with her and share this with you for a while. She was indeed my coach. I am so excited to share her energy and her vision and her way of seeing the world with you. I know you're going to get a lot out of this, so settle down and enjoy our conversation with Casey Vollard.
KC Volard [00:01:24]:
I am so excited today to welcome Casey Vollard to the Aim from the Heart Podcast. Casey is somebody who I discovered about exactly one year ago, and she popped into my feed somehow, and immediately I was like, oh, my God, who's this woman? I need to know her. She's incredible. The energy, the vibe, the whole feeling. And I think I immediately jumped into you were doing a special kind of mastermind, like a short group, and I immediately jumped into it, and I was just like, oh, I just love this woman's energy and what she's about and the people she attracts and just everything about it. It was fantastic. And then we worked together for a while. So Casey is actually and correct me if I'm wrong, Casey, but it's my understanding is you're a business coach, especially for soul led entrepreneurs, and that you have a very special approach to business, to doing business and to teaching business.
KC Volard [00:02:16]:
And that's what really excited me when I discovered you and your work, because I was just in a place where I was, like, feeling gunky with a lot of it and feeling sort of like there were certain ways I had to do things. And somehow you opened my mind to a whole new model of business and a whole new model of being. And I haven't said the big K word yet, I don't think, but maybe so the K word is the Kundalini aspect, which I freaking love about you because I was obviously a yogi for many years, and I just love the way you integrate yoga into the business and into the practice. So welcome, Casey. I'm so excited to have this conversation with you. Did I get things right, or is there anything that you're like that's not exactly it? Yeah, no, I think it's perfect. And I think it's always really interesting, too, when we create a bio or what do you do? And I feel like I wear so many hats, and we're all such multidimensional beings. We have different perspectives and talents and different layers to our expertise.
KC Volard [00:03:19]:
I know you're the same way. It's like you could teach screenwriting and a whole different body of work. Now you have this other body of work, and then we're asked to put it into a 50 character instagram bio, and it feels like it just doesn't capture it. And so, yes, I am a business coach for the solopreneurs. The heart centered entrepreneurs, the healers, the mystics, are the people that I really love to work with the most. The creators, the visionaries, the trailblazers. But the unique approach that I do take and we can call me a Kundalini business coach or an energy alchemy business coach, but I take the approach of our body, our physical body, and our energetic body being the most important thing that we focus on in business before we start applying strategy. The strategy is easy.
KC Volard [00:04:13]:
Building a business is easy. The first things that we have to look at is, number one, who am I as a soul being, an entity? What is my power? What are my values? What isn't my truth? And clearing out old conditioning, old trauma, the things that hang out in our nervous system, the Dysregulation in our nervous system. When we clear that out, we create this optimal environment for success. Optimal environment for success in my body, in my subconscious, in my energy, and my frequency. And then I know who I am and I know what I do, and then I lead my business from there. So, yes, business coach, in quote, but I really work with the whole human the whole human experience. It's a very holistic business approach. Yes.
KC Volard [00:05:05]:
And that's what lit me up when I discovered you, because that focus on the body and on the nervous system stuff, I was just like, yes, hell yes. So I'm just like, could you just, for people who are listening, just describe a little bit of your journey? Like, what brought you to yeah, I think that's such a big piece of why I teach things the way that I teach it. So I've been in the online business and marketing world for about ten years. I started my business in the health and wellness industry and built a business around that. So I have been teaching wellness and holistic living for a really long time, and the business aspect has really just gone along with that. But for my journey, as far as, like, how much time do we have on here. We're laughing before we have. I feel like I've lived 17 lifetimes in this lifetime.
KC Volard [00:06:01]:
But what really brought me to the business world is I was the party girl growing up. I was really disconnected from my body. I was substance abuse, drug abuse, partying all of the time trying to A, find my way through life, and B, numb all the sensations and emotions that I was feeling and the trauma that was pent up in my body. And when I was 22, I got pregnant with my first daughter. I was living in my parents basement. Like, I'd moved back in with my parents just to save money and do my thing and be a free spirit and all the things I like of a mattress on the concrete floor, like, in my parents basement, set it up like a whole bedroom. Then I got pregnant with my first daughter, and she was only a couple of months old in my parents house, sold. So I was like, I had no job.
KC Volard [00:06:59]:
I am a total hot mess. I am now having to find a home. So essentially, I was, like, weeks away from being homeless with a two month old baby. I found this little condo for us to move into. It was like mold infested baseboards were ripped off. It was like a whole situation. I remember taking the last $20 out of my Bible that I got when I was little to buy groceries and diapers for my baby. And I remember in that moment thinking, I'm a good person, and I don't know how I got here, but this is not where it ends.
KC Volard [00:07:42]:
This is not the story of my life that I'm creating for me or for her. And if I'm willing to look at my shit and I'm willing to do things differently for myself, but for her. And so that's when I started my first business, is I was like, I really have to figure this out, and I have to figure it out quickly. And through repairing my own relationship to my body and my relationship to the things that I was doing to my body, I was seeking health and wellness. And it completely rejuvenated my perspective of life. That's where my spiritual journey really started. And so I overhauled my human to be a really good mom for that little girl. And through that, I started teaching health and wellness, and I learned how to build a business.
KC Volard [00:08:33]:
I built that business to a seven figure business in, like, five years. So, yeah, we went from mold and fenced it condo to six figure, seven figure business owner in five years. And so I learned a lot along the way. I learned a lot about not giving up when your back is against the wall. I learned about having all the ODS stacked against you. Who's going to take me seriously? Who am I to be doing this? I don't know what I'm doing and I'm sharing this because I think so many people feel that way in business. It's like, who's going to take me seriously? Who am I to do this? Am I going to be able to build this business? I don't have the resources. I don't know what I'm doing.
KC Volard [00:09:14]:
And I just put 1ft in front of the other every single day. So that's how I built the beginning of my business. Now, how did I get into spiritual business coaching from there, about five years into my business, I started getting that little whisper, and I know that you know what I'm talking about. It's like, this is beautiful, but it's not quite it. And so when we have found ourselves in these environments in life where it's really good, but you know, it could be great, right? We see this in relationships a lot. Like, it's good. I'm supported, we're happy, we have fun, but it's not great when it's good. But your body wants great.
KC Volard [00:09:59]:
Your soul knows that there's great. There becomes a toxic detachment staying in an environment that is not fully aligned, fully activated. I'm not fully in my Power XYZ, and I'm choosing to stay there. It becomes toxic. It's like a piece of fruit. When something is past its expiry date, it becomes toxic, it becomes stale, it becomes rancid, it goes moldy. So I stayed in good past the expiry date when I knew that there was more for me. And so for me, that showed up in the forming postpartum anxiety, wanting to burn my business to the ground and run away.
KC Volard [00:10:41]:
And I said to my husband one day, like, bawling on the couch, I said, this is not it. And I think I want to be a spiritual business mentor. He's like, what even is that? I was like, I don't know. But I know that's what I want. And that's the path that was calling at me. So I pursued it. I literally burnt the business to the ground and created my own brand. And the as she Rises brand, that's what as she Rises means, is from the ashes, from the I don't know.
KC Volard [00:11:18]:
I'm going to harness my power, and I'm going to go and I'm going to do it anyways, and I'm going to find my strength and my voice, and that's what I did. And over the past four years, we have generated almost $2 million inside of this business from once again, and I don't know. I don't know. But I'm willing to find my true north, and I'm willing to trust myself enough every single day and figure out what it's going to become. That is so inspiring. So I'm just, like, just rewinding in this conversation. He said, business is easy, the strategy is easy, right? Can you just elaborate on that? Because I think a lot of people listening will be like, no, it's not doing everything, and it's not working. And here you are, like, built two businesses seemingly.
KC Volard [00:12:04]:
Well, I'm sure it's not effortlessly but certainly in short periods of time. Yeah. Honestly, I think that there is this disillusion between the difference between easy and low effort. So it feels like ease, it feels like alignment, it feels like purpose. That doesn't mean that it's not hard. It doesn't mean that I didn't have to work my thought. It doesn't mean that there wasn't grit and moments of being like oh no, what am I doing? This isn't working. I've had many launches fail.
KC Volard [00:12:43]:
I've had programs that I've put out that there were three people in them. I've had many posts where they had complete cricket. So is it simple and filled with ease? Yes, because I choose for it to be that way. That's a value that's a non negotiable in my business. But it doesn't mean that there wasn't effort. I put in max effort, but the effort always feels like it's coming from curiosity, from pleasure, from excitement. I always say it's like this. The difference in the energetics are am I in push energy or am I in pull energy? When I am in pull energy, it's like my heart is being pulled towards the things that I'm creating.
KC Volard [00:13:33]:
I'm so excited to share things. I'm being pulled towards it. Pull energy makes it feel easy. Still a lot of work, but it makes it feel easy. When I'm in push energy, there's force, there's pressure. I feel like I am in pressure conquer. I'm being pushed into my business. Anything that I create from there, it's going to feel frustrating.
KC Volard [00:13:57]:
I'm going to feel bitter, I'm going to be exhausted. So it's checking the energy of which we are coming at the business strategy. And again, that's why I take such a huge holistic approach to each individual business because it's that internal environment. Is it pull or is it push? Is it yes. Curious. I am nervous. I don't know what I'm doing but I'm willing to do it anyways because I'm turned on and I'm excited or do I feel like I'm doing this because I have to do it? Somebody told me that I had to do it this way because I need it to work or I need to make money. So the perspective around the business will create the energy around the business and the energy is what's going to create whether it's hard or it's easy.
KC Volard [00:14:47]:
Do you see those as like masculine feminine energies or is that not terminology that you use? Yeah, well, yes and no. I would say both polarities have both the push and the pull so our feminine can have a push and a pull. We can be forcing creativity and forcing like what are my next steps to take and forcing the ideas to come through. Or we can be in receptivity and joy and turn on and play and the creative ideas come through and the same with the masculine energy. Like we can be forcing and hustling and doing because someone told us. Or we can be really supporting ourselves and allowing our feminine to flourish because I got my own and I'm willing to put 1ft in front of the other and figure it out. So definitely both. And I mean, we can always talk about polarity inside a business too.
KC Volard [00:15:45]:
You need both. There's not a feminine led business and a masculine led business. Business is both. It's the creativity and the receptivity and the and there's the structure and the foundation and the support and the follow through and the holding dynamic right? There's the flow and there's the hold. That's how I like to look at it. The feminine is this creative fluid, the visionary, the creator, the artist of the business. Then we still need the masculine structure. She's going to be like a wildfire.
KC Volard [00:16:26]:
So the structure and the launching and the strategy and the taking the steps and crafting the post and doing the business actions in a structured way, both dynamics are really important. So I listened recently to your podcast episode, which just really resonated about Pivoting because I've been obviously going through a Pivot of my own and I saw a couple of posts you did on Instagram and obviously this be a huge Pivot for you. Can I ask you about getting the courage to walk away from your past business? I mean, if you created a business that was successful and working and you've got kids and so on, what did it take for you to go, okay, I am actually leaving this and I'm starting this new thing. And how did you hold yourself through that? Yeah, I feel like I'm the queen of Pivoting and I've learned how to do it really quickly. Now, number one, I think that it's really important that we're building a business that has the ability to pivot. So think of it like a rock solid foundation, but then it's almost like those lazy Susans. Or like the things that are in the middle of your kitchen table where it's got the really firm base so you can spin it and it's not going to go flying off the table. But it has that ability to rotate and change.
KC Volard [00:17:47]:
I think our business gets to be the same rock solid foundation in terms of product suite and monthly recurring revenue and things like that are really important. But I've also built my brand, my personal brand, on my identity with the understanding that I'm always going to be an evolution. I'm going to be a different woman tomorrow than I am today. And I don't want to pigeonhole myself in my business so that I can be different tomorrow than I am today. So when we build a business around our personal brand, which means our values, it's speaking what I stand for and what I stand against and what is important to me and that I will always be in a state of evolution and we create an environment. Not listen to me. I am the expert and I can teach you something. But let's go together.
KC Volard [00:18:42]:
Let's build community. And if you resonate with the community, then we're going to go the distance together. So I really try and focus building my business on a sense of community. And as I grow and I evolve and change, I know that there will be parallel for you or for any one of my other clients. There's always those parallels. And do some Karmic contracts come to an end? Well, of course, and that's okay too. But when it comes to pivoting inside of your business so that's something that I learned after the fact. I'm building my business now in a way that if I decided tomorrow that I actually want to teach about nutrition again, it would make sense.
KC Volard [00:19:23]:
People would buy a nutrition program if I put it out because of how I place a business. Now, that's not the case of when I walked away from my first business to pursue this. But again, it's looking at what genuinely is screaming at you that you have been avoiding. That does not feel good in your body anymore. That feels like an old conversation that you're still having because you believe that it will produce a certain result. Eventually it becomes toxic, eventually it does. And it's going to show up in your body, your nervous system. You're going to get burnt out, all be resentment and then the clients stop signing like they used to.
KC Volard [00:20:07]:
Then you're frustrated with clients. Once we decide that actually I am made for more, you're never going to have full clarity. That's how our Dharma works, right? It's not like you flip over a rock and you're like, oh, there's my purpose. Perfect. I've been looking for it. Let me run with it. Purpose is an evolution over time. Every single day I learn more, I become more and I have to give myself permission to go.
KC Volard [00:20:36]:
I'm interested in this. I love this. This makes me feel like me. This turns me on. This makes me curious. I want to dig further into it and I'm a share from a place of that. So it's not that we have to harness the confidence to burn something to the ground and move into something else. It's understanding that at the end of my life, the only way that I'm going to be truly fulfilled and happy is if I trust myself enough to make micro moves towards what does feel true for me.
KC Volard [00:21:06]:
I love it. I mean, so much of what you said was just like resonating 110%. I was like, yes, check, check. Totally get it. Totally. It also is. It's like the toxic relationship where you move on and you're doing good and then when things get a little bit hard, you're like, oh, maybe I'll just go crawling. It was good enough, right? So it's having that awareness too of like it's going to be hard.
KC Volard [00:21:33]:
And when you start leaving good for great, the great is not going to feel stable. The great is not going to have a whole bunch of unknowns. You're going to feel really new here. It's like being fresh on the dating scene. You can because you have to remember that it wasn't as good as you think it was. When you go crawling back, it's the same bullshit. So you have to remember the bullshit and how you felt when you're not feeling good in that scenario and to keep moving forward. Yes.
KC Volard [00:22:07]:
I mean, I think the challenges initially is moving from good to the unknown guarantee in that shift that great awaits you. Hope it does. But you're like, am I moving from something that's good to something that doesn't work at all? Right. It's the same with leaving a relationship. I mean, how many of us stayed in a relationship that was like, when you wasn't that great, but still, maybe I end up alone for the rest of my life, right? Yeah, it is. And I think when we lengthen the time horizon on our life and that it's not like my business and my offers and my stuff right now, it's like, where do you want to be in 510 years? If you don't want to be doing the shit that you're doing right now, then why are you doing it? It's prolonged the experience. So do you have to cut off one to move into the next to be in alignment with your 510 year plan? No. Look at where you are right now and say, what are the things that I can put into place to get me moving in the right direction? So in five or ten years, I can go, dang.
KC Volard [00:23:12]:
I really created something that I am proud of, that is multidimensional, that is all of me, and you get to feel really proud of it. I love that. I'm just wondering for you in your evolution, where did the kundalini come into you? Was that something that you discovered in your 20s when you talked about getting cleaner in your living, or was that something that pops up later for you? I always say that kundalini finds you if you do not find it. Like, it's one of those things you'll hear the word and you're like, that sounds weird. And then it starts showing up, and then we'll start researching it. And the kundalini was really that for me when I was in major transition in my life after my second daughter. So when the postpartum anxiety and depression started to show up because I was in hustle cycles, because I was so disconnected from my identity, I had no identity outside of success. I went from the lost identity party girl to mom.
KC Volard [00:24:20]:
That was the only identity that I had. And then I had to figure it out really quick. So I became success and hustle. That's what became my identity. And so I think that that whole transition, bird's eye view and zoom out, it was me seeking identity, time to seek who you are as a soul and what you're here to do and who you're here to serve. And so that's when Kundalini really started showing up for me, and I started practicing it. So it saved my life in terms of helping me heal anxiety and really dysregulated nervous system and perfectionism and people pleasing and all of the reasons that I was successful the first time through. I think we can build really successful businesses from people pleasing and perfectionism and driving ourselves into the ground.
KC Volard [00:25:10]:
And the anxiety that we just say is normal, it's not. There's a way better way to do it. So that's where Kundalini found me. I started practicing it. At first, it was, like, awkward, and I was like, this is so weird. Is this a cult? It's not a cult. It's not dangerous. But I've had all those same feelings in the beginning, but I watched it transform, completely transmute my life.
KC Volard [00:25:34]:
I started to connect so deeply with my bigger vision and mission for women and entrepreneurs and what I wanted for people and healing through all of the things that, as a visionary, I went through and what I was in pursuit of. And when it connected me to that, it helped me start to, of course, build the next layer of my business. It was a thing that, when I really doubled down on it and started practicing, I went from like 4K months to consistent 40K months in like, a six month period in that new business. That's an anomaly for stuff like that to happen. And not that I used any kind of super intelligent strategy. I didn't even have a website until, I don't know, a year ago. And it's because it was on, like, a 50% off sale to get a template for, like, Black Friday to put onto Kajabi. So nothing that I was doing made sense to produce a business like that.
KC Volard [00:26:32]:
I truly believe that it's because I learned how to increase my magnetism and the way that I was showing up online, increase my visibility, increase my potency, and regulate my nervous system. Truly, at what point did you then start weaving Kundali into what you were teaching? Because to me, that was really something that just kind of blew me away. I was like, oh, my gosh. Because I was like, my yoga part of my life is over here. Are you? It's like these compartments. And I was like, oh, my God, this woman is teaching business, and she's teaching quickly at the same time conversation. Because people are like, I have to niche. And I'm like but do you? Because I'm, like a walking contraindication of everything that we were told about Niching.
KC Volard [00:27:24]:
So I was teaching business, and I'd been teaching business for a really long time, but what I started to see was how the energetic work, how our nervous system, how our endocrine system. And so that's what Kundalini really works with our nervous system and our endocrine system and of course our aura. I was really starting to see how that was affecting my business in the way that I had always done it. So when we come into the business world, it's like, figure out your niche, figure out your brand, figure out your product suite, figure out all of these things. We're doing all these tasks. But when we are dysregulated, when our endocrine system is affecting our chakra system, we don't feel safe. We have a lack of creativity. We have a lack of power.
KC Volard [00:28:12]:
Willpower. We're not fully expressed. We're not speaking our truth. We go to go online. I don't know what to say. Our intuition is cut off or like, when's the glorious ideas going to come through, and it's going to be my big break. So Kundalini was the bridge for that. So I seen that bridge.
KC Volard [00:28:31]:
When we practice this work and we regulate the nervous system, we work with the chakras, we work with the endocrine system, and we expand our magnetism. Well, of course, that is the secret sauce to business, right? Then we do the strategy, and it works. So a thing with this is anyone who is multidimensional and they're going, how do I make the yoga work with the business? Or how do I make nutrition work with this other thing that I'm doing? We can always combine everything when we look at how it correlates and makes sense within our own body. If you're in embodiment with the things that you are teaching and saying, look at your own perspective and your own body, why does this help? How does this work? With this inside my experience, you can teach it through the lens. I love it. And so in your teaching just now, can you talk me through? Because you started like, four years ago. Did you say this? Iteration as she rises. That's your brand name, right? As she rises.
KC Volard [00:29:44]:
And your podcast is called Empowerment. Empowerment Project. Okay. Yeah. And everyone should check it out because I've listened to almost every episode, and I freaking love and I just love your personality and your wave share. So go check out that podcast. We can put the link for the podcast into the show. Oh, we totally will.
KC Volard [00:30:03]:
We totally will. We'll get all the links. But what I'm going to say is talk me a little bit about the strategy, because when you so four years ago, you're like, okay, I'm going to relaunch myself as a business coach. At that point, it was not Kundalini then. It was just like, I'm going to teach business. I'm going to teach people how to do what I did. Because I guess you've had this experience building a seven figure business already. So you're like, I'm going to teach people how to do that.
KC Volard [00:30:27]:
Essentially teach. Them how to run businesses. Where did you start? Did you start with one to one coaching? Did you start with group programs? What was your strategy? Because still your results are phenomenal in such a short period of time. And I'm sure people would love to know. Yeah, totally. So I will preface and say also, the industry is a really fast moving, fast evolving industry. So how we did it four years ago is not how we do it today. I love that and it's not how we're going to do it.
KC Volard [00:30:58]:
It's crazy. Like, as soon as this podcast, it's changed. So, number one, it's about being innovative and staying on your toes as an entrepreneur. Don't get too comfortable and don't take one strategy or one way of doing it as gospel because as soon as that coach has recorded that video to tell you how to do it, it's obsolete. You are so much better off listening to your own guidance and saying, I feel like it would be really fun to put out a class on this. Or It would be really fun to create a program around this. Or I would really love to work with a handful of clients on this particular topic. Or creating this type of environment for people and then doing the tangible, practical things like showing up on social media, like building a personal brand, like creating the offers in order for people to buy them.
KC Volard [00:31:58]:
Like a perfect example of this is when I came into the industry, there's not programs and courses. Like, everybody and their dog didn't have a program and a course, and the word container was a brand new thing in this piece. So what I did then, it's completely different than now. What we're seeing is working really well now is shorter programs, the micro offers, giving people the ability to come into our world and try on our process and the work that we do then coming into the longer term stuff for the deeper work, the deeper integration work. So it's always changing. But for me, when I started my business and I was like, okay, we're going to do this thing, I was still blending a spirituality. Not kundalini necessarily. I hadn't gotten there yet, but I was blending spirituality with the business.
KC Volard [00:32:51]:
So when I came out online, I was like, I'm going to build a Facebook group here's. Who it's for? We're going to talk about well being and spirituality and building a business and being an entrepreneur and all the I just I called it as she Rises. I started building the Facebook group. Went live every single day in there. And I just spoke from my heart, my experience, what I was going through and what I was learning, what was working, what wasn't working. And I just holistically shared my perspective and my life as it applied to business and spirituality because that's what I wanted to be teaching. I put together a just talking about this in my group coaching program this morning. I was like, Guys, just put something together.
KC Volard [00:33:33]:
My first program that I had eleven people join, and it was $77. It was like a seven day how to build a vision board and then set goal program. I would never run that now. Still great. If you want to buy it, I'll give it to you for free. It's quite cute. And watch, my face is so red and I was like sweating, like, what are we doing here? And this is insane. On the Zoom call, that was the first thing that I did.
KC Volard [00:34:02]:
And then I took a handful of one on one clients. Then I launched called Lunar Rhythm Academy, and it was how to use the phases of the moon to accelerate in business, essentially. So that cycle of creativity, putting in the action steps, reflect what's working, what's not, and then letting go or delegating the things that are not working and getting clear on, okay, what's coming. So it's always that rebirthing cycle. Put out a program on that, and then from there it was just kept building the product suite, kept putting things out. I would retire programs, I would create new programs. But my business really took off when I created my four month group coaching program, the Co Creatrix Method. And I'm sure you heard about that one, but it is like four months spiritual business coaching.
KC Volard [00:34:55]:
And I created it and I launched it over and over and over and over again. So it created that brand identity. Yes. So tell me about that. Doing something over and over again, which I often hear is such an important thing, which I'm one of those people like, I feel like I get bored, but they get bored. And I'm wondering, do you get bored or do you just feel like, I keep making it better, I keep expanding it. There's ways to keep it absolutely fresh for me. How does it go? There's going to be times when you're super bored in your business that's okay, it's okay to create enough stability that you start to get a little bit bored.
KC Volard [00:35:38]:
Right. That means that you're grounded. It means that things are working, so we're allowed to get a little bit bored. And I think for your audience, it creates that sense of stability. Familiarity. We have familiarity with someone. It feels like home. And so when we have those pieces of our business that feel like home for people, it's easier for them to land and get into the program.
KC Volard [00:36:05]:
Or when we are in creativity and we're putting out new offers, it already feels like home inside of our product suite for them. So they will love that. Into the other offers. Yeah. Now, yes. I'm always revamping things. If something feels bland to me, I get rid of it. And I innovate.
KC Volard [00:36:24]:
I'm always innovating the stuff I'm creating. And it's okay to also Co Creatrix Method right now is something that the doors are not open to, because I'm focusing a lot on my certification program, the six month certification, which will have a master level certification. That's what I'm really excited about right now. We just wrapped up the four day in person retreat that we do on the back end of the six month certification. And it's so exciting to me to be passing on this body of work, kundalini and Neurosomatics, and how to use it inside your own business, your own mentorship, your own coaching. That had me really excited right now. And I do have the business program, so what you can do is make it more evergreen. It's something that if you come into my world, you want to learn business with me, perfect.
KC Volard [00:37:19]:
Here. You can buy it. I'm just not running it as a group coaching program at this particular moment because I'm focusing on something else. So business is really cool. Like, if you are newer in business, or even if you're not, and you're like, I feel like I'm spinning my tires, look out at your business twelve to 18 months from now. If you could give yourself twelve to 18 months to build out something that really makes sense for your client on the client journey, right from the second that they find you on social media all the way up to what is the ultimate outcome that I could give to somebody? Best case scenario, where do I want my client to be? So for me, it would be someone who is newer on their spiritual journey. They are an entrepreneur. They're excited about business.
KC Volard [00:38:09]:
They're probably making zero to ten K a month inside their business. And they're like, I'm doing all the things, and it's working. I'm a little bit burnt out. I'm a little bit frustrated. That's where they're going to be coming in. Best case scenario, where do I want them to be? I want them to feel alive. I want them to have a thriving, multiple six figure business in a way that feels good in their body, in their relationships, in their parenting, a whole holistic lifestyle. That's the goal.
KC Volard [00:38:34]:
So in twelve to 18 months, I go program experiences, things, stones for that person to get from point A to point B. Right? Does that make sense? Absolutely. Yeah. I love that way of thinking of it. So something that I love with you is obviously that you are a mother. And I think that mothers have a different we have a different world of building a business. Right? Like, it's completely different if you're single and don't have kids versus you do have kids. And something that I'm fascinated by with you is the way that you really seem to put like you put being a happy person, it seems, to the outside of making money, that's definitely important, and that's part of it.
KC Volard [00:39:25]:
But it's also you know what? I'm doing this in order to live this life and be a great mom and be with my kids. I was just wondering if you could talk a little bit about being a mom and having a business and how you personally find that balance and make it work so good. I love this question. It's about a values based business. Business to me was never about making the money. We're all going to be wealthy, we're all going to be rich women living incredible lives because we get to because it's our birthright. There's a variation of different ways that we can get to that end goal in business. And for me it was my values first.
KC Volard [00:40:01]:
I'm not willing to sacrifice my happiness. I'm not willing to sacrifice my well being. I'm not willing to sacrifice my family like I've been there, done when I made a million dollars from that place and it was so empty when I got there, when I sacrificed everything including my well being. And this is it. I worked so hard to create this, whereas what I want is in five years from now to go. I lived every experience to the fullest. I am a good mom and I'm a good partner and I love the adventure that is my life. And I'm connected to myself and I'm happy and I'm healthy and I'm wealthy.
KC Volard [00:40:43]:
So I'm not just rich, I'm wealthy, right? And that's the difference. So when we build a values based business, it's understanding that you will be successful but you don't have to do it at the expense of what is important to you. And so as a mom, as a mom of three little girls and they're wild and they're busy and all the time they are four, six and eleven at the time that we are recording this. And I think that two things happen. A, we see a whole bunch of moms having success on the internet and we think that there are not hard days and that there are not tears and that there are not downtimes and there are not times when we want to throw in the towel every day. There's a balance that has to happen and it's not easy. And so I want to normalize that too. That it's hard.
KC Volard [00:41:40]:
It's hard to be a mom and an entrepreneur. Do not watch people online and think that they didn't have three meltdowns before they made that perfect live this morning, because they did. And things are not always going to go as planned. And so starting to harness compassion with yourself and trust with yourself first and foremost in everything that you do. So when it comes to building a business, I think what are the needle moving tasks that are really important for me to do? And if it's not important for me to do it, I delegate it or I don't do it. And then I don't shame myself for delegating or not doing it. And I understand that building this business means legacy for my family. So it's not my business on one side and my family on the other.
KC Volard [00:42:33]:
It's my family. And this is our business, our legacy, our future. So when I'm launching a program, we are launching a program. We celebrate the as she Rises conference in September. That's our event. That's our thing. Of course my kids are going to be there. My kids are putting the stickers on the little journals that everybody gets, and I bring my kids into it.
KC Volard [00:42:57]:
And when we create our business in this way, when I hit a goal, we hit a goal. When I celebrate, we celebrate. When I'm struggling and something is hard, I use it as a lesson to teach my kids about life and about grit and audacity and doing hard things and sticking up for yourself when it gets hard. Every lesson in business is a lesson for kids in life also. And with that, when I do have to do tasks and be a real CEO of a business, I say to my kids, okay, these are my work hours, and this is your play hours or this is whatever. And it doesn't create that friction or resistance where mom is always working, mom's always on her phone, right? Because that's like that weird dynamic that we get as moms. It's like, I feel like I'm sacrificing my kids or I'm sacrificing my business. What would it be like to create a whole environment where I just sometimes have to set boundaries? My kids get it, right? Like, I'm on this podcast.
KC Volard [00:43:57]:
My kids are pumped that Mummy's on a podcast. It's really cool when she's getting interviewed. And then later we might do some business stuff. And when it's time to shut it down for the day, I shut it down for the day. I don't have one toe in the business all the time. I love this. It's Midsummer as we're speaking, and my kid yesterday, I was like, I think I need to get an office away from home. Because it was just like I was trying to get stuff done, and the kids were coming in like every two minutes, and they could tell they were a bit annoyed with me.
KC Volard [00:44:29]:
They're like, oh, mom, how come you have to work again? I'm like, look, if I was a nurse, I would be gone. Like, I would just be gone, like, for the whole shift. So you're lucky because I'm not gone for the whole shift. But I need to do this for 1 hour. But it's not always easy. It's not easy. And that's that normalizing piece. I laugh when you say my kids were coming in and out, because right now, it's like, oh, look at Casey.
KC Volard [00:44:52]:
Everything is quiet. At any moment, one of my kids could come in and I'd be like, hang on 1 second while I go that just went off. And we'll continue recording. And it's the real human. I have adopted a belief in my business that people hire me because of all of it. They see me being real mom and a real hot mess and a real spiritual weirdo. And it's so funny when moms at the school or something, they're like, oh, yeah, I see you on Instagram. I'm like, oh, God, no, don't follow me on the Instagram dynamic.
KC Volard [00:45:37]:
It's such a weird world over there. I feel like I live two lives, and I've heard this from so many of my clients. The reason that I hired you is because you do show it all. And with that, I have to adopt a belief that 99% of our sessions are going to go perfectly, and then there's going to be sessions where it's going to be real life, and I'm going to have to move a date on something. Doesn't happen very often, but if it does, that's okay, because that's all of me, and it gives me them permission to be all of them. And then your clients, for them to be shedding those layers of perfectionism, parenting and being an entrepreneur of the mompreneur that has perfectionism written all over it, the Pinterest mom and the million dollar CEO, when we start trying to, like, Pinterest birthday party, that whole dynamic, there's no room for error. There's no room for realism. And we're perpetuating shame and guilt all the time.
KC Volard [00:46:43]:
That's it. We walk around with shame and guilt all the time for us. We're releasing shame and guilt. I don't want to walk around with shame and guilt. That does not feel good in my body. And I'm doing a lot of work to not feel that way. So if I release the shame and the guilt and I get to have it all now, what does it look like? Opportunity, right? I love it because I think for me, I just think we're in this incredible moment in our world where what is going to move us forward? And we are obviously not in a great place globally at this minute. I feel like what's going to move us forward is women reconnecting with the truth of who they are and letting their voices be heard in a real way.
KC Volard [00:47:28]:
Not in this false way, but just showing up as who they are. And I love your work because I feel like you're really helping to amplify those voices and empower women in those ways where we have shrunk ourselves and we feel like we have to show up in a certain way or we feel like we have to be more perfect or better in order to be worthy of having the next level of success. And I just feel like, oh, my God, we just need every woman like, it's all hands to deck right now, in my opinion, we need every woman on board to just be them full cells. Thank you, Reflection. I appreciate. Yeah. So just two last things. Second last thing is I'm just thinking of this journey from you being 22 years old, which I'm just like, oh, my God, my heart cracks open waking up.
KC Volard [00:48:14]:
Sorry, just so young. But having, like, your last $20, I could get tearful about this. And I'm like, did you do any specific money mindset work? Because that's a huge journey to go from that space of being so broke. I completely resonate with so many things in your story. I didn't become pregnant. I don't know if that's a good thing or a bad thing, because my party went on longer because nothing sort of made me think, I got to get my shit together. So I just carried on for way too long and got into that toxic phase with the whole party thing. But I'm just wondering if I could honestly ask you about money mindset and shifting that identity for yourself, because obviously you're just in a completely different reality now.
KC Volard [00:48:59]:
Yeah. So before Kundalini, I dove into the world of neurosomatics, and that's where my background in somatic therapy and subconscious reprogramming and all of those things, that's where that comes in. So even in my certification, I don't just teach Kundalini. I teach Kundalini and neurosymatics because I think that they go hand in hand. We can't do the spiritual, energetic work and not look at what is actually happening in our subconscious and inside of our body. And our body is where we store trauma. Our body remembers everything. Even if you don't remember it, your body remembers it.
KC Volard [00:49:41]:
So when you're in a certain scenario, even if it was from five generations ago or past life, our body still remembers, and it creates a reaction. So when we use our senses, when we hear something or we see something or we taste something or kinesthetically, we experience something familiar, it can retrigger that trauma. With the trauma is the thought, and the thoughts are the things that make us go, I'm not good enough. I am unsafe. Like impending doom. That's where money stories often come from, is also the traumatic reaction and the way that the language our body speaks and the reaction side of our sensations and emotions and all the things. So before I had a background in Kundalini, dove really deep into somatic work and embodiment work, and I got certified in a whole handful of things, like EFT tapping and subconscious reprogramming hypnotherapy. And I went to therapists, and I use these tools, even free stuff on YouTube.
KC Volard [00:50:54]:
Guys, don't think that you have to shallow hundreds of thousands of dollars to begin your journey. Have that as the end goal to get there. But start with Insight timer app and the meditations or free hypnosis on YouTube and utilize those free tools, because our subconscious programming around money, it's everything. Because if we have wonky thoughts, it creates unsafety in the body. Like, you're asking me 22 years old when I was like, okay, I have better when I was 23. And I said, I have to do something and start the business. I started it on pure. I have no other options.
KC Volard [00:51:36]:
It was not a money mindset thing. It was like do or die. So that is even in itself a trauma response that started the business. That is survival mechanism. I didn't build it on oh, I want to, or I desire to, or I feel creative and excited. It was like I have no other option. Survival mode. But eventually the money stories do come out, they do surface because when we leave survival mode, all the other stuff comes up.
KC Volard [00:52:02]:
We stop numbing, all the shit comes up. So yeah, hypnotherapy was really huge. Looking at the root of my belief that I was unworthy of money, looking at my parents money habits that got passed down to me, and choosing something different and putting things into place that started to nourish my relationship to money. Like having a weekly money date. Didn't feel good to look at my bank account and see zero or see that I'm in the negative. And I got credit cards piling up. Of course it didn't feel good, but what did feel good was to take the actions that I know how to take in my business. And every single dollar that came through there got allocated to forward moving action, forward moving actions, having weekly money dates through a lens of acceptance.
KC Volard [00:52:53]:
We got here because that's all we knew. And I'm learning and I'm growing and I'm getting better and I'm getting more literate every day. Yay me. Is it really exciting? It's shitty. Yeah, of course. Self acceptance. What can I do with it? Moving forward, having those money dates and doing the subconscious around my worthiness and my ability to make money. And I took action in my business and I kept moving forward.
KC Volard [00:53:20]:
Totally. Yeah. Deeper worth. So important. You can't override if you're doing all the things and it's not working, it's not a strategy thing. It is absolutely something going on in your body, your energy or your mind. Amen. That's beautiful.
KC Volard [00:53:39]:
There's one thing that you would want everybody to know, everybody on this whole planet to know, to understand, to get. What would it be that's so good? Pressure. I want you to know everything. What do I want everybody on the planet to know? I want everybody on the planet to know that your gifts are enough and that we are so needed. You are needed. And your uniqueness and your perspective and your heart and your values and that that's enough. That it truly is enough. And I know that's such a cliche thing to say, but understanding that who we are, what we believe we are here to do, how we believe we are here to serve the perspective and the lens through which we see life, what we deem important in our values, that's enough to live a happy life.
KC Volard [00:54:36]:
It's enough to live a wealthy life. And that we take action to do it. And what do I want entrepreneurs to know is that it gets to be really easy when you stop acting from a place of pressure. That's something that we have all learned. That is our coping mechanism from the second that we come out of the womb. Even our birth stories, for most of us, it was like push pressure, stripping the power away, right? I don't know how many of you were moms, but not too many of us have even birth stories that that wasn't already wrapped in. So we come into the world with pressure, do better, be more, figure it out, grow up, have it all put together, don't make mistakes, don't look silly, don't say the wrong thing. Everything is pressure and pressure, pressure, pressure.
KC Volard [00:55:26]:
When we come into business and it's no different, we already start creating pressure even where there isn't any, because that's what we're used to. Our nervous system loves familiarity. So if we grew up in a household, which 99% of us did, whether you understand that yet or not, our nervous systems are hardwired. To have chaos, to have ungroundedness, to have chaos that our parents experienced from their own money stories, their own ungroundedness, their own wounding and their trauma that they perpetuated and then borrowed to us. We all have a nervous system that's like a sticking time bomb. You just don't know it yet because you've been doing it for so long. So that's our state of homeostasis and where we don't have that, we create pressure to have it. So my for entrepreneurs is, okay to begin to build your legacy and build wealth from a place of happiness and ease and vision and creativity and that you get to release some of that pressure because you're going to get there either way.
KC Volard [00:56:37]:
It's inevitable. Oh, it's so good. It's really funny because I've just been thinking about this for some reason today. Pleasure versus pressure and those two energies and what's informing the decisions, and I love and that push pull energy. That's the easiest way to tell in your body. Like, listen to the language that your body is speaking. We've talked so much about this today. Your body will leave the clues.
KC Volard [00:57:05]:
If you feel like you are being pulled towards something, it's a yes. If you feel like you are being pushed, like you got force behind it, then something needs to be reevaluated. Am I in push or am I in pull? You want to be in pull. If it turns from pull into push reap, there's something about it. You want to be in that pull energy. 80% of the time, you need a little push. That's where timelines are coming up. I think I have that.
KC Volard [00:57:40]:
I like to wait until the last minute, and then I work best under pressure. Where can I start to create this healthy pressure and not like, real? We have a timeline, so there's a little bit of pressure that we can self impose, that is healthy. But 80% of the time, it's got to be from Pull Energy. And where can people find you? We will put it in the show notes, of course, but just if there's anything you want to say everywhere, I am everywhere. I am faithful. I love your name. We think this your podcast is not coming out until September, so a lot of the things that we have going on may have expired by then. But just come and find me on Instagram, actually.
KC Volard [00:58:27]:
Just say you're doing a live event. Just tell me about that. A little bit about that, because I'm so excited. I'm like what? I'm so excited too. It's been such a labor of love. People have no idea what goes into live events. I had no idea. And then when we were in that thick of it, it's like so crazy.
KC Volard [00:58:48]:
So as she Rises live conference in Canada, calgary, Alberta, september 30 through October 1, we have the most incredible lineup of keynote speakers coming to teach on all things business. Marketing, branding, sales, finances, all the keynote yumminess that we have. Like, of course, the nervous system and somatics and energy work and breath work and all of the really yummy things. Got two full days of speakers. And then on the Saturday night, your ticket includes the Goddess Embodiment party. So. We've got a somatic journeying. DJ coming to bring tribal beat and embodiment.
KC Volard [00:59:32]:
You come dressed as your highest self, whatever that means for you, like gown, crowns, lingerie, pajamas, whatever you feel like wearing. And you really just get to come into the room as your highest expression, move your body network and connect with other entrepreneurial women. So it's a business conference, but not your lame grandma's business conference. We even got a tattoo artist coming to do tattoos as a vendor. So it's going to can we have fire dancers? They're like, no, that's like, against fire regulations. I'm like what's? I don't even know. It's going to be wild. So, yeah, the conference was truly built from me going, I love the online space.
KC Volard [01:00:13]:
I'm grateful for the online space. We have a lot of opportunity there. But I miss the connection. I miss that heart to heart connection. The feeling of other people in a room and the energy. It's like it's palpable. You can feel it tingles your skin. And we went a really long time as entrepreneurs, kind of having that connection stripped away.
KC Volard [01:00:34]:
And that's why a lot of us came online. Lots of people came online to build a business in 2020. And so it's time, everyone, to get out of your house. Being real humans again. I love it because I feel like right now, especially with this AI onslaught, people are just like, craving human to human right now. I feel like when I think things and I am like, is this a human that wrote this? Or is this AI? I just have it all the time. And I don't want to be reading things from an AI. I want human things.
KC Volard [01:01:03]:
I want people want heartbeats. Yeah, heartbeats. And hugs. I love giving extra long hugs. I probably like weird people out. I'm like I love it. I love connection. I love communicating.
KC Volard [01:01:15]:
I love textures, the people's skin. You know what I mean? You can't emulate that online. It has to be done in person. And yeah, two days, hundreds of entrepreneurial, spiritual, mystic visionaries. It's going to be incredible. I cannot I am so excited for you. I wish I could come. If I was in Denver, I would totally hop the plane up.
KC Volard [01:01:39]:
Totally. I think the furthest we have coming, we have, like, Texas, we have Florida. That's a long journey across. Maybe we should organize a conference, a tour. We could do the as she rise of conference and go everywhere. Bring to Spain. Bring it to Spain. Yes, please.
KC Volard [01:02:01]:
I'll help you. All right, well, thank you so much for being here today and for having this conversation with me, and I just love you and your work so much. It was great hearing this. Really appreciate it. Thank you. I appreciate you, too, and I appreciate the work that you are doing and bringing women together to have this platform to share, it's a really beautiful thing. So thank you for having me. Thank you.
Diane Bell [01:02:26]:
So I hope you enjoyed that conversation with Casey. If you're looking to connect with her, learn more about her work. You will find her on Instagram at. I am Casey Vallard. And check our show notes for more of her links so you can get in touch with her and check out what she's doing right now. Thank you so much, Casey, for being here with us. We appreciate your work so much, and thank you for listening. See you next week.
KC Volard [01:02:50]:
Diane Bell [01:02:51]:
Thank you so much for listening to this podcast today. If you enjoyed it, could you do me a favor, please? Leave it a little review wherever you're listening to it, or screenshot it and share it on your social media and tag me so I can see it. I would be so appreciative. Thanks so much. I love you, and I'll see you soon. Bye.